"How to Write Hypnotic Endorsements"
by Larry Dotson

One of the most effective ways to promote any product or
affiliate program is to write an endorsement for it.

Learning to write highly persuasive endorsements can help
you generate a very good income every month. But don't
be modest. You can write personal endorsements for your
own products, too.

An endorsement is a short written piece that recommends
the reader or prospect buy a product based on your own
personal experience with it.

It's like when you've purchased a product or service and
you couldn't wait to tell the next person you see about your
personal experience with it. Finally, at the end of your 
story you recommend they purchase it too.

Personal endorsements can be called many things. They
can be called personal recommendations, product reviews,
personal testimonials, etc.

Personal endorsements are very hypnotic because they
can influence the prospect to buy the product without
sounding or looking like an ad.

People have trained their brains to ignore ads because they
usually see hundreds of them everyday. That's why your
endorsements can bypass the conscious mind and go straight
into the subconscious mind. This is true power.

Personal endorsements give more credibility to the product
you are promoting. People trust other customers more than
they trust the business owners. When people see your name
with the endorsement they usually believe your claims are
true. They naturally assume must people won't purposely
try to ruin their reputation by endorsing something they 
don't believe in.

How many times have you bought a product because somebody 
else other than the business was recommending it? You 
just then felt the power of a hypnotic endorsement!

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Larry Dotson is the author and co-author of 42 e-books and
over 150 articles business related articles. We recommend
his e-book, "How to Write Hypnotic Endorsements."

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